A study on the effect of pricing strategy on customer retention in Kurdistan

According to the research findings, it is highly suggested to use an effective pricing strategy in order to retain customers in Businesses in Kurdistan. The limitation of this research is lack of time that the researcher was not able to gather more information and data regarding pricing strategy and customer retention. The novelty of this research as specifically to the Erbil market penetration pricing is the best to keep the customer for the long run of business.
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A study on the effect of pricing strategy on customer retention in Kurdistan 98Int. J Sup. Chain. Mgt Vol. 8, No. 1, February 2019 A Study on the Effect of Pricing Strategy on Customer Retention in Kurdistan Sara Azad#1, Uma Shankar Singh*2 # Faculty of Administrative Sciences and Economics, ISHIK University Erbil-Kurdistan, Iraq Sara.azad@std.ishik.edu.iq * Faculty of Administrative Sciences and Economics, ISHIK University Erbil-Kurdistan, Iraq umashankar.singh@ishik.edu.iqAbstract- Pricing Strategies is the most vital variables related industry consequence in a competitive businessto the required industry consequence in a competitive environment. It is the most fundamental factor that isbusiness environment. The main purpose of this study is to required to item maintainability in a focused commercialinvestigate the relationship between pricing strategy andcustomer retention. The aim of this study is to analyze the Center [5]. Customer retention is the action that a venderrelationship between pricing strategy and customer retentionin selected businesses in Kurdistan. The researcher used attempts in order to lessen client rebellions. It is tied in withquantitative research study to analyze the relationship drawing in the correct client, motivating them to purchasebetween pricing strategy and customer retention in chosen frequently and in higher amounts and to bring youbusinesses in Kurdistan. The researcher gathered 87 significantly more clients [27]. Customer retention directlyquestionnaires in order to measure the relationship. The affects long haul client lifetime esteem, which is a morefindings revealed that the correlation showed that the value of beneficial road for firms that look to seek after developmentPearson correlation is .825** this demonstrated that there is a and maintainability or those that try to shield themselvespositive and significant relationship between pricing from advertise shrinkage coming about because of astrategies and customer retention in businesses in Kurdistan, contracting economy. Customer retention can be viewed asthe finding of a simple regression analysis showed that the Pvalue is .000 ( B= .846) this means there is a positive and the identical representation of client abandonment.significant relationship between pricing strategies and Customer retention, essentially characterized, is thecustomer retention in Businesses in Kurdistan, therefore the capacity for an organization to keep its current clients. It isfindings demonstrated that the research hypothesis is the measure of an organizations capacity to give enoughsupported. According to the research findings, it is highly esteem its items or administrations for clients to retain thosesuggested to use an effective pricing strategy in order to retain returning [28].customers in Businesses in Kurdistan. The limitation of thisresearch is lack of time that the researcher was not able to Price might be a standout amongst the most criticalgather more information and data regarding pricing strategy determinants of client choices. Supervisors could use valueand customer retention. The novelty of this research as coordinating to fortify rehash buy conduct (lessening valuespecifically to the Erbil market penetration pricing is deserting), on the grounds that value coordinating maythe best to keep the customer for the long run of show a promise to ensure clients (objective: to keep clientsbusiness. ...