Accounting undergraduate Honors theses: The appeal of the shop local initiative to the millennial generation
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The goal of this research is to determine the extent to which millennials’ values align with the shop local initiative and if businesses should change their methods and strategies when it comes to shopping local. With this goal in mind, my research examines three themes: (1) local stores and big box retailers, (2) retail shopping, and (3) the millennial generation and values.
Nội dung trích xuất từ tài liệu:
Accounting undergraduate Honors theses: The appeal of the "shop local" initiative to the millennial generation
Nội dung trích xuất từ tài liệu:
Accounting undergraduate Honors theses: The appeal of the "shop local" initiative to the millennial generation
Tìm kiếm theo từ khóa liên quan:
Accounting undergraduate Honors theses The "shop local" initiative to the millennial generation Methods and strategies The millennial generation and values Millennials’ values alignGợi ý tài liệu liên quan:
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