Adopting lean supply chain at Unipharma Syria to improve its response to clients

The result of the research showed that the companys reliance on process standardization and industrial standards was relatively high and the adoption rate for industrial standards are the highest. The companys response rate to its customers in terms of flexibility and delivery is not high and convergent for both variables. The novelty of this study stems from the introduction of critical influences that determine an effective employment of lean production to Syrian Manufacturing Companies.
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Adopting lean supply chain at Unipharma Syria to improve its response to clients 10Int. J Sup. Chain. Mgt Vol. 8, No. 5, October 2019 Adopting Lean Supply Chain at Unipharma Syria to Improve its Response to Clients Aram Hanna Massoudi Department of Business Administration, Cihan University - Erbil Peshawa Qazi Street, Nawroz Qr., 44001, Erbil, Kurdistan Region-Iraq aram.massoudi@cihanuniversity.edu.iqAbstract— This research aims to test the impact of its customers by delivering products to thethe adoption of lean supply chain standards in customer as soon as possible without delay, andimproving Unipharma Syria response to its clients increase the flexibility to suit multiple customerpost the Syrian crisis of 2011. The researcher used requirements.descriptive and analytical approach to studyUniversal Pharmaceutical Industries. 1.1 Research Problem“UNIPHARMA” one of the well-known highlydeveloped firms in the Pharmaceutical Industries in Since the beginning of this century, manySyria. The data was collected from a questionnaire organizations have emerged seeking the agility indistributed to 100 employees working at Unipharma the supply chain. Utilizing the scarce resourcesDamascus, 98 valid responses were received. Thehypotheses were tested using SPSS software. The effectively and non-waste in order to achieve highresult of the research showed that the companys efficiency in their use. This was done through thereliance on process standardization and industrial availability of a set of core standards thatstandards was relatively high and the adoption rate characterize the lean supply chain. For example,for industrial standards are the highest. The the adoption of process standardization andcompanys response rate to its customers in terms of industrial standards, to reflect positively on theflexibility and delivery is not high and convergent for rapid response of the organization to its customers.both variables. The novelty of this study stems from Through its ability to respond to changes inthe introduction of critical influences that determine customers requests, especially through thean effective employment of lean production to SyrianManufacturing Companies. unexpected ones by enabling the organization to have the flexibility to deliver a wide range ofKeywords— lean supply chain, customer response, products and deliver them on time to customers.Process Standardization, Industrial Standards. Based on that, the problem of the research can be framed through a set of questions in order to answer scientifically during the proposed1. Introduction hypotheses and field-testing in the company understudy:The rapid response of the organization to itscustomers is an effective competitive weapon in the 1. What is the process standardization andbusiness environment in the face of multiple the industrial standards of lean supplycompetition. In the current era where the chain and what are the adoption ratios ofemergence of major environmental challenges such these two variable in the studiedas globalization, information and communications company?technology and changes in meeting the needs and 2. What are the ratios of the speed ofdemands of customers with limited resources organizations response to its customers inavailable to business organizations, therefore, no terms of flexibility and delivery?wonder that organizations are racing to find out 3. Does process standardization and industryhow to improve the speed of response to their standards affect the speed of thecustomers. The process standardization and companys response to its customers?industrial standards are key pillars of the leansupply chain that can contribute to theenhancement of the organization quick response to______________________________________________________________International Journal of Supply Chain ManagementIJSCM, ISSN: 2050-7399 (Online), 2051-3771 (Print)Copyright © ExcelingTech Pub, UK (http://excelingtech.co.uk/) 11Int. J Sup. Chain. Mgt Vol. 8, No. 5, October 20191.2 Research Importance The secondary data was collected from scientific jour ...