Thông tin tài liệu:
• National Advertising Review Council (NARC). Responsible for receiving or initiating, evaluating,investing, analyzing and holding initial negotiationswith an advertiser on complaints or questions fromany source involving truth or accuracy of nationaladvertising• NARC Organizational Units. The Children’s Advertising Review Unit (CARU). National Advertising Review Board (NARB). Council of Better Business Bureau’s NationalAdvertising Division (NAD)
Nội dung trích xuất từ tài liệu:
Advertising, Promotion and other aspects of integrated marketing communication