Analyzing the main marketing strategies leading to customer satisfaction

The limitation of this research is few time to collect data for this reason the sample size was small for this research, it is recommended to have bigger sample size for future studies. The study is a contribution to the new business houses to understand their business in much organized way and I is must to have the marketing strategy for a successful business venture.
Nội dung trích xuất từ tài liệu:
Analyzing the main marketing strategies leading to customer satisfaction 113Int. J Sup. Chain. Mgt Vol. 8, No. 1, February 2019 Analyzing the Main Marketing Strategies Leading to Customer Satisfaction Zhalla Farwq Hamadamin #1, Uma Shankar Singh#2 # Faculty of Administrative Sciences and Economics, ISHIK University Erbil-Kurdistan, Iraq Zhalla.farooq@std.ishik.edu.iq umashankar.singh@ishik.edu.iqAbstract- The main aim of this study is to examine the few studies on the relationship between marketing strategyrelationship between marketing strategy and customer and customer satisfaction in Kurdistan region of Iraq. Thesatisfaction in businesses in Kurdistan. Quantitative method businesses should be aware of customers’ needs andemployed to analyze the relationship between marketing expectations even in minor changes in the strategy forstrategies and customer satisfaction in Kurdistan. A survey example product strategy, it could change in the shape orwas prepared and adapted from different academic sources toexamine the relationship between marketing strategies and color or design. Customer satisfaction is the customers’customer satisfaction. The researcher attempted to gather feeling of the fulfillment of desired product or servicedata from customers in Erbil, however 100 surveys obtained. To measure customer satisfaction, it could bedistributed in supermarkets located in Erbil, but only 79 done by conducting a questionnaire and gathering data toquestionnaires have been completed successfully. The sample find out the level of customers’ satisfaction on certainsize of this study is 79 participants to measure the relationship product or service. Customer satisfaction is very essentialbetween marketing strategies and customer satisfaction in that numerous businesses assign great portion of funds andErbil. The findings revealed that by developing and expanding resources to chase and reach the highest level of customercurrent market and current strategy, it will effect positively satisfaction [8]. One of the best methods to obtain theand significantly on the level on customer satisfaction.Furthermore the marketing strategy is the key success for all highest level of customer satisfaction is that a business usesbusinesses and essential tool to increase level of customer an effective marketing strategy. Therefore, this study issatisfaction. The limitation of this research is few time to aimed to find the relationship between marketing strategycollect data for this reason the sample size was small for this and customer satisfaction in businesses located inresearch, it is recommended to have bigger sample size for Kurdistan region of Iraq.future studies. The study is a contribution to the new businesshouses to understand their business in much organized way 2. Literature Reviewand I is must to have the marketing strategy for a successfulbusiness venture. 2.1 Concept of MarketingKeywords- Marketing Strategy, Customer Satisfaction, Kurdistan The idea of marketing has been discussed and assessed frequently meanwhile marketing was perceived as an unmistakable train and field. Numerous definitions of1. Introduction marketing have been stated and debated throughout the years as every scholars and academicians attempts to catchIn this competitive business environment, firms to react to what marketing is and what it intends to them [4]. Thethe challenges and market opportunities, they should advanced idea of marketing considers the customers needsinvolve in the marketing strategy process. Moreover, one and desires as the managing soul and concentrates on theof the main challenges that business is facing today providing high quality of products or services that caninternational competition in the marketplace. While latest fulfill those necessities generally adequately [9]. Hence,studies have created a considerable contribution to the field marketing begins with recognizing purchaser demand andof marketing strategy, but only few consider the expectations, at that point design of products or service inrelationship between marketing strategy and customer like manner to offer customers the most extremesatisfaction. Therefore, customer satisfaction and fulfillment. While it might appear un-important to beginmarketing ...