Phân tích tư tưởng của nhân dân qua đoạn thơ: Những người vợ nhớ chồng… Những cuộc đời đã hóa sông núi ta trong Đất nước của Nguyễn Khoa Điềm
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This article explores the role of brand experience in marketing strategy vision in the Connected Age. The brand experience is considered as the most relevant approach in strategic marketing nowadays because of recent changes of markets and consumers. Therefore, the article focuses on describing market characteristics and consumers’ behaviours, and how these lead to the brand experience. Then, it shall define the brand experience as a new concept with specific attributes and components. Finally, some tactics to conduct the brand experience are recommended in order to attract and satisfy the consumers.
Nội dung trích xuất từ tài liệu:
Brand Experience: A New Approach to Attract and Satisfy Consumers in the Connected Age
