Building OpenSocial Apps- P8

Building OpenSocial Apps- P8: Nhà phát triển của Thư viện Series từ Addison-Wesley cung cấphành nghề lập trình với độc đáo, tài liệu tham khảo chất lượng caohướng dẫn về các ngôn ngữ lập trình công nghệ mới nhất và họsử dụng trong công việc hàng ngày của họ. Tất cả các sách trong thư viện của Nhà phát triển được viết bởichuyên gia công nghệ các học viên những người có kỹ năng đặc biệt tại các tổ chứcvà trình bày thông tin một cách đó là hữu ích cho các lập trình viên khác....
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Building OpenSocial Apps- P8 324 Chapter 14 Marketing and Monetizing 12. Have you taken advantage of the OpenSocial platform and imported your apps to other social networks like Orkut or Hi5? I did at the start, but it became overwhelming to support multiple apps across mul- tiple sites that are not 100% compatible both in technology and policies, so now I just focus on MySpace and Facebook. 13. What advice, if any, would you offer a first-time app developer? Don’t expect your “big idea” will make you rich overnight. Dan Yue: Playdom (www.myspace.com/playdom) 1. Who are you? My name is Dan Yue and I’m the cofounder and CEO of Playdom, the largest game developer on MySpace. Prior to founding Playdom, I was employee num- ber 1 at Adify, an ad network platform acquired by Cox Enterprises in 2008; founded several wildly unsuccessful technology start-ups; and served as technical consultant to Wynn Design and Development … As a lifelong gamer, I’ve played thousands of hours of Final Fantasy 7 and Baldur’s Gate 2 and spent 34 long days as a semiprofessional Blackjack player. My commitment to the player experience runs so deep that I wake up several times a night to check the performance of Playdom’s games. 2. What OpenSocial apps have you created or helped to create? Playdom has developed and successfully launched 12 apps on MySpace, including seven RPGs. Playdom has also launched Poker Palace and Bumper Stickers on Hi5. 3. Is there anything you wish you had known before you started developing your first app? I wish we realized that games are much more successful on social platforms than other types of social apps.We first launched Kiss Me on MySpace, which was (and is) a success, but it may have been wiser to launch a game first, then follow with a social app. In the perfect scenario, you’d attract a high volume of installs with a highly engaging game; then you can use the first game’s popularity to cross-promote new apps. 4. How do you find the MySpace platform, in terms of both technology and growth opportunities? MySpace is a great platform that provides a lot of possibilities for developers. The average length of visit is longer on MySpace, compared to other social networks, and the emphasis is on self-expression and fun. Social games— and Playdom’s games in particular—work really well in MySpace’s environment.Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark. Interviews with Successful App Developers 325 5. And how do you find the MySpace platform in comparison to other platforms like Facebook? MySpace is very developer-focused, and we value our relationship with them. As one of many examples, their platform team recently conducted a survey to pinpoint developer pain points and solicit recommendations. (That said, we have a positive relationship with Facebook and find their team and policies by and large developer-friendly.) 6. What has been your most successful app in terms of number of installs? How many installs does it have? Mobsters is the number-1 app on MySpace with over 13.6 million installs. Playdom also has three of the top four apps on MySpace, including Own Your Friends, Kiss Me, and Bumper Stickers. 7. What did you try that did and didn’t work to promote your app and increase installs? We have generally enjoyed great success promoting our apps. Our two biggest strengths: cross-promotions (marketing a new game via a popular established game) and deeply integrating viral channels into our games (the best virals are a natural part of the game play). 8. Do you think your app(s) has been successful? Why or why not? A number of our apps have been successful. The most obvious indicator of suc- cess is in the number of installs: Mobsters is the obvious success, our largest MySpace app with over 13.6 installs; and Bumper Stickers is in second place with over 11 million installs to date. However, we really focus on the level of player engagement, and we’re very pleased with our DAU [Daily Active Users] and length-of-session metrics. 9. How did you scale your app once growth took off? Were you prepared, or was it a surprise? Playdom’s first app to hit it big was Own Your Friends, which rocketed to 5.7 million installs in the third month, only to grow to more than 7.5 [million] installs a month later.To be honest, we weren’t fully prepared:We didn’t have the server infrastructure to support the app’s massive growth. As a stopgap solution, the founding team got up several times a night to make sure the game was online. And we quickly focused on scaling the operation. Thanks to an angel investor, this was possible early in our history. 10. Have you t ...