Building Web Reputation Systems- P1

Building Web Reputation Systems- P1:Today’s Web is the product of over a billion hands and minds. Around the clock andaround the globe, people are pumping out contributions small and large: full-lengthfeatures on Vimeo, video shorts on YouTube, comments on Blogger, discussions onYahoo! Groups, and tagged-and-titled Del.icio.us bookmarks. User-generated contentand robust crowd participation have become the hallmarks of Web 2.0.
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Building Web Reputation Systems- P1Building Web Reputation Systems F. Randall Farmer and Bryce Glass Beijing • Cambridge • Farnham • Köln • Sebastopol • Taipei • TokyoBuilding Web Reputation Systemsby F. Randall Farmer and Bryce GlassCopyright © 2010 F. Randall Farmer and Bryce Glass. All rights reserved.Printed in the United States of America.Published by O’Reilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472.O’Reilly books may be purchased for educational, business, or sales promotional use. Online editionsare also available for most titles (http://my.safaribooksonline.com). For more information, contact ourcorporate/institutional sales department: 800-998-9938 or corporate@oreilly.com.Editor: Mary E. Treseler Indexer: Ellen Troutman ZaigProduction Editor: Loranah Dimant Cover Designer: Karen MontgomeryCopyeditor: Genevieve d’Entremont Interior Designer: David FutatoProofreader: Loranah Dimant Illustrator: Robert RomanoPrinting History: March 2010: First Edition.Nutshell Handbook, the Nutshell Handbook logo, and the O’Reilly logo are registered trademarks ofO’Reilly Media, Inc. Building Web Reputation Systems, the image of a Pionus parrot, and related tradedress are trademarks of O’Reilly Media, Inc.Many of the designations used by manufacturers and sellers to distinguish their products are claimed astrademarks. Where those designations appear in this book, and O’Reilly Media, Inc., was aware of atrademark claim, the designations have been printed in caps or initial caps.While every precaution has been taken in the preparation of this book, the publisher and authors assumeno responsibility for errors or omissions, or for damages resulting from the use of the information con-tained herein. TM This book uses RepKover™, a durable and flexible lay-flat binding.ISBN: 978-0-596-15979-5[M]1267644619 Table of ContentsPreface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ixPart I. Reputation Defined and Illustrated 1. Reputation Systems Are Everywhere . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 An Opinionated Conversation 3 People Have Reputations, but So Do Things 4 Reputation Takes Place Within a Context 4 We Use Reputation to Make Better Decisions 5 The Reputation Statement 6 Explicit: Talk the Talk 6 Implicit: Walk the Walk 6 The Minimum Reputation Statement 6 Reputation Systems Bring Structure to Chaos 7 Reputation Systems Deeply Affect Our Lives 8 Local Reputation: It Takes a Village 8 Global Reputation: Collective Intelligence 9 FICO: A Study in Global Reputation and Its Challenges 10 Web FICO? 12 Reputation on the Web 12 Attention Doesn’t Scale 13 There’s a Whole Lotta Crap Out There 13 ...