Channel strategy and plan- kế hoạch và chiến lược kênh phân phối

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Channel strategy and plan- kế hoạch và chiến lược kênh phân phối [Organization Name] [Product Name] Channel Strategy and Plan Prepared By: [Document Owner(s), Organization Role] Version # [0.0] Updated on [0/0/0000 0:00 a.m.]Effective [mm/dd/yyyy]947_channel_strategy_and_plan_.docLast printed 7/27/2004 14:50:00 a7/p7 Channel Strategy and Plan Acknowledgments The contribution of the following individuals in preparing this document is gratefully acknowledged: [Contributors/reviewers/developers] Role Name Phone # E-Mail Address Owner Author Contributor Reviewer Approval Document Number Document Name Date Created (Draft) Date Approved Location Medium of Distribution Security Classification Retention Archive LocationEffective [mm/dd/yyyy] Page 2Version [x.x] Channel Strategy and PlanChannel Strategy and Plan:Version Control Version Date Author Change Description [0.0] [mm/dd/yyyy] [Document Owner] Document created [0.0] [mm/dd/yyyy] [Change Owner] Change 1 Change 2 Change nEffective [mm/dd/yyyy] Page 3Version [x.x] Channel Strategy and PlanDOCUMENT ACCEPTANCE and RELEASE NOTICEThis is [release/version] [0.0] of the Channel Strategy and Plan.The Channel Strategy and Plan is a managed document. For identification of amendments, eachpage contains a release number and a page number. Changes will be issued only as a completereplacement document. Recipients should remove superseded versions from circulation. Thisdocument is authorized for release after all signatures have been obtained.Please submit all requests for changes to the owner/author of this document.PREPARED: DATE:___/___/___(for acceptance) ([Name], Document Owner)ACCEPTED: DATE:___/___/___(for release) ([Name, title], Project Sponsor)Effective [mm/dd/yyyy] Page 4Version [x.x] Channel Strategy and PlanTABLE OF CONTENTS1 EXECUTIVE SUMMARY.............................................................................................................7 1.1 Background.......................................................................................................................7 1.2 Objectives..........................................................................................................................7 1.3 Overview...........................................................................................................................72 BUSINESS OBJECTIVES...........................................................................................................7 2.1 Objective A........................................................................................................................7 2.2 Objective B........................................................................................................................73 CHANNEL SCHEMA...................................................................................................................7 3.1 Overview...........................................................................................................................74 CHANNELS ASSESSMENT.......................................................................................................8 4.1 Channels Available............................................................................................................8 4.2 Channels Economic Analysis............................................................................................9 4.2.1 Cost per Transaction...............................................................................................9 4.2.2 Channel Profitability Ratio.......................................................................................9 4.2.3 Channel Capacity....................................................................................................9 4.2.4 Channel Productivity................................................................................................9 4.3 Comparative Income Statement........................................................................................9 4.4 Channel Pros and Cons..................................................................................................105 COMPETITORS CHANNEL ASSESSMENT............................................................................10 5.1 Competitor A...................................................................................................................10 5.2 Competitor B...................................................................................................................10 5.3 Summary......................................................................................................... ...