Chapter 18: Using Out-of-Home, Exhibitive, and Supplementary Media

This chapter presents the factors advertisers consider when evaluating various out-of-home, exhibitive, and supplementary media. Many advertisers use these media to either complement or replace print and electronic media, so it’s important to understand how advertisers buy these media and the advantages and disadvantages of each.
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Chapter 18: Using Out-of-Home, Exhibitive, and Supplementary Media