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Children as Consumers: Adver tising and Marketing
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A relatively new development is the use of social media marketing. eMarketer estimates
that social-media marketing will account for 10% or $2.9 billion, in online advertising
spending. Social media marketing is a broad category of advertising spending, including
advertising using social networks, virtual worlds, user-generated product reviews,
blogger endorsements, RSS feeds of content and social news sites, podcasts, games,
and consumer generated advertising.
Why use social media marketing? Social media marketing offers these primary benefits:
It can encourage interaction between consumers and brands. It can enhance
perceptions of the “brand as person,” thereby strengthening a brand’s personality,...
Nội dung trích xuất từ tài liệu:
Children as Consumers: Adver tising and Marketing
Nội dung trích xuất từ tài liệu:
Children as Consumers: Adver tising and Marketing
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