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To communicate effectively with the media, the national statistical
organization must understand the profile of their media community.
This calls for an awareness of the types of media in the region, the
needs of these media and their coverage area, so that the
statistical organization can provide customized services that meet
their various information needs.
Traditionally, the media have encompassed newspapers, radio
and television. However, the relative importance of these media
vehicles has evolved over time. Today, television is the primary
news source for citizens of industrialized countries. However,
radio stations and newspapers...
Nội dung trích xuất từ tài liệu:
COMMUNICATING WITH THE MEDIA A GUIDE FOR STATISTICAL ORGANIZATIONS
