Customer behaviour in using livebank service in digital transformation of banking industry in Vietnam
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Thông tin tài liệu:
In the time of digital transformation, consumer behavior and expectations are ever-evolving, forcing banks to deeply understand behavior of customers. This paper applied the technology acceptance model (TAM) to examine factors that affect customer behavior in using LiveBank service in the Vietnamese market.
Nội dung trích xuất từ tài liệu:
Customer behaviour in using livebank service in digital transformation of banking industry in Vietnam
Nội dung trích xuất từ tài liệu:
Customer behaviour in using livebank service in digital transformation of banking industry in Vietnam
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Digital transformation of the Banking industry Customer behaviour TAM model Forcing banks E–service qualityGợi ý tài liệu liên quan:
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