Phân tích tư tưởng của nhân dân qua đoạn thơ: Những người vợ nhớ chồng… Những cuộc đời đã hóa sông núi ta trong Đất nước của Nguyễn Khoa Điềm
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Weblogs and message boards provide online forums for discussion
that record the voice of the public. Woven into this
mass of discussion is a wide range of opinion and commentary
about consumer products. This presents an opportunity
for companies to understand and respond to the consumer
by analyzing this unsolicited feedback. Given the
volume, format and content of the data, the appropriate approach
to understand this data is to use large-scale web and
text data mining technologies.
This paper argues that applications for mining large volumes
of textual data for marketing intelligence should provide
two key elements: a suite of powerful mining and visualization
technologies and an interactive analysis environment
which allows for...
Nội dung trích xuất từ tài liệu:
Deriving Marketing Intelligence from Online Discussion
