Doctoral thesis of Philosophy: The role of attachment in endorsements
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The primary research objective of this thesis is to examine the role of attachment in endorsements. More specifically, its objective is to understand the interaction of influence of attachment between the three entities in any endorsement, consumer, celebrity and product, on consumer perceptions and overall effectiveness of the endorsement.
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Doctoral thesis of Philosophy: The role of attachment in endorsements
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Doctoral thesis of Philosophy: The role of attachment in endorsements
Tìm kiếm theo từ khóa liên quan:
Doctoral thesis of Philosophy Doctor of Philosophy Celebrity endorsement Human brands Source characteristics Marketing theoryGợi ý tài liệu liên quan:
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