DRIVING INNOVATION

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Driving Innovation reveals the dynamics of intellectual property (IP) as it drives the innovation cycle and shapes global society. The book presents fundamental IP concepts and practical legal and business strategies that applytoall innovationcommunities, includingindustry,nonproﬁt institu- tions, and developing countries.How does IP balance the exclusive rights of innovators with public demand for access to their innovations? How can organizations manage IP strategically to meet their goals? How do IP strategies play out on the global stage? The answers draw on the author’s broadexperience,newsheadlines,andprecedent-settinglawsuits relating to patents, trademarks, copyright, and trade secrets – frombiotechnology to the open sourcemovement.General readers and studentswillwelcome the lively overview of this complex topic, while executives and practition- ers...
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DRIVING INNOVATION