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E-Business development and the factors affecting of its application in hospitality operations sustainability

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10.10.2023

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The research findings revealed that tourism agencies in Malacca were still in the early stages of E-business usage, with only (54%) of the travel agencies are online. The factor of saving time (M = 4.3492) was the key benefit in Ebusiness usage while the factor of hackers’ intervention (M = 3.8730) was revealed to be the most deterring factor that causes the tourism agencies reluctance to adopt E-business practice. This study shows that government aims of Ebusiness tourism have not been fully realized the benefit.
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E-Business development and the factors affecting of its application in hospitality operations sustainability

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