Ebook Brand building and marketing in key emerging markets: A practitioner's guide to successful brand growth in China, India, Russia and Brazil – Part 2

Part 2 of ebook "Brand building and marketing in key emerging markets: A practitioner’s guide to successful brand growth in China, India, Russia and Brazil" provides readers with contents including: BRIC branding framework; strategies for successful brand building and marketing in the key emerging markets; rising individualism and more emotional approaches...
Nội dung trích xuất từ tài liệu:
Ebook Brand building and marketing in key emerging markets: A practitioner’s guide to successful brand growth in China, India, Russia and Brazil – Part 2