Ebook Consumer behavior: Buying, having, and being (Thirteenth edition) - Michael R. Solomon
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Ebook "Consumer behavior: Buying, having, and being (Thirteenth edition)" up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior.
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Ebook Consumer behavior: Buying, having, and being (Thirteenth edition) - Michael R. Solomon
Nội dung trích xuất từ tài liệu:
Ebook Consumer behavior: Buying, having, and being (Thirteenth edition) - Michael R. Solomon
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