Ebook Contemporary wine marketing and supply chain management: A global perspective
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Loại file: pdf
Dung lượng: 4.29 MB
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Ebook "Contemporary wine marketing and supply chain management: A global perspective" intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers.
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Ebook Contemporary wine marketing and supply chain management: A global perspective
Nội dung trích xuất từ tài liệu:
Ebook Contemporary wine marketing and supply chain management: A global perspective
Tìm kiếm theo từ khóa liên quan:
Contemporary wine marketing Supply chain management Daniel J. Flint Paola Signori Wine industry marketing Brand management fundamentals Supply chain design Contemporary branding tacticsGợi ý tài liệu liên quan:
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