Ebook Cruise business development: Safety, product design and human capital
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Ebook "Cruise business development: Safety, product design and human capital" addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention.
Nội dung trích xuất từ tài liệu:
Ebook Cruise business development: Safety, product design and human capital
Nội dung trích xuất từ tài liệu:
Ebook Cruise business development: Safety, product design and human capital
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Cruise business development Alexis Papathanassis Carnival cruise lines Cruise port competitivenes Creating loyal customers Human capitalTài liệu liên quan:
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