Thông tin tài liệu:
Ebook "Fashion brand internationalization: Opportunities and challenges" provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization.
Nội dung trích xuất từ tài liệu:
Ebook Fashion brand internationalization: Opportunities and challenges