Ebook From big data to big profits - success with data and analytics

Ebook "From big data to big profits - success with data and analytics" includes content: Benefits of scale and velocity in big data - the movement to now, big data expands with passive data capture, novel measures in market activity - direct vs. indirect measurement, precision in data - new possibilities for mass customization and location based services,...and other contents.
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Ebook From big data to big profits - success with data and analytics