Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2
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Thông tin tài liệu:
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2
Mô tả cơ bản về tài liệu:
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2 includes contents: Chapter 7: Understanding local customers; Chapter 8: Local marketing in mature markets; Chapter 9: Local marketing in new growth markets; Chapter 10: Local marketing in emerging markets; Chapter 11: Global marketing strategy; Chapter 12: Global products and services; Chapter 13: Global branding; Chapter 14: Global pricing; Chapter 15: Global distribution; Chapter 16: Global advertising; Chapter 17: Global promotion, e-commerce, and personal selling; Chapter 18: Organizing for global marketing.
Nội dung trích xuất từ tài liệu:
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2
Mô tả cơ bản về tài liệu:
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2 includes contents: Chapter 7: Understanding local customers; Chapter 8: Local marketing in mature markets; Chapter 9: Local marketing in new growth markets; Chapter 10: Local marketing in emerging markets; Chapter 11: Global marketing strategy; Chapter 12: Global products and services; Chapter 13: Global branding; Chapter 14: Global pricing; Chapter 15: Global distribution; Chapter 16: Global advertising; Chapter 17: Global promotion, e-commerce, and personal selling; Chapter 18: Organizing for global marketing.
Nội dung trích xuất từ tài liệu:
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2
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