Ebook Innovation management and new product development (6th edition): Part 2
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Part 2 book "Innovation management and new product development" includes content: Management of research and development, Managing R&D projects, open innovation and technology transfer; business models, product and brand strategy, new product development, new service innovation, market research and its influence on new product development, managing the new product development process.
Nội dung trích xuất từ tài liệu:
Ebook Innovation management and new product development (6th edition): Part 2
Nội dung trích xuất từ tài liệu:
Ebook Innovation management and new product development (6th edition): Part 2
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