Ebook Marketing and the concept of planning and strategy: Part 1
Số trang: 563
Loại file: pdf
Dung lượng: 7.34 MB
Lượt xem: 14
Lượt tải: 0
Xem trước 10 trang đầu tiên của tài liệu này:
Thông tin tài liệu:
Ebook Marketing and the concept of planning and strategy: Part 1 include of the following content: Marketing and the concept of planning and strategy, strategic marketing, corporate appraisal, understanding competition, focusing on the customer, scanning the environment, measuring strengths and weaknesses, developing marketing objectives and goals, strategy selection, portfolio analysis, organizational structure, strategic tools, market strategies, product strategies, pricing strategies, distribution strategies, promotion strategies, global market strategies, the gillette company (A).
Nội dung trích xuất từ tài liệu:
Ebook Marketing and the concept of planning and strategy: Part 1
Nội dung trích xuất từ tài liệu:
Ebook Marketing and the concept of planning and strategy: Part 1
Tìm kiếm theo từ khóa liên quan:
Marketing planning Marketing strategy Strategic marketing Corporate appraisal Understanding competition Focusing on the customerGợi ý tài liệu liên quan:
-
Lecture Principles of Marketing: Chapter 10
28 trang 239 0 0 -
Ebook Strategic marketing management: Part 2
258 trang 222 0 0 -
Lecture Principles of Marketing - Chapter 8: Product, services, and brands: Building customer value
42 trang 182 0 0 -
Lecture Principles of Marketing: Chapter 9
31 trang 172 0 0 -
Ebook Strategic marketing management: Part 1
242 trang 121 0 0 -
Ebook Strategic marketing management (8th edition) - Alexander Chernev
307 trang 64 1 0 -
64 trang 31 0 0
-
Ebook Product and Brand Management: Part 1
150 trang 30 0 0 -
Lecture Principles of Marketing - Chapter 17: Direct and online marketing
35 trang 30 0 0 -
Ebook The marketing book: Part 1
323 trang 29 0 0