Ebook Marketing management (13th ed): Part 1
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Ebook Marketing management (13th ed): Part 1 includes contents: Chapter 1 - Defining marketing for the 21st Century; Chapter 2 - Developing marketing strategies and plans; Chapter 3 - Gathering information and scanning the environment; Chapter 4 - Conducting marketing research and forecasting demand; Chapter 5 - Creating customer value, satisfaction, and loyalty; Chapter 6 - Analyzing consumer markets; Chapter 7 - Analyzing business markets; Chapter 8 - Identifying market segments and targets; Chapter 9 - Creating brand equity; Chapter 10 - Crafting the brand positioning; Chapter 11 - Dealing with competition.
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Ebook Marketing management (13th ed): Part 1
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Ebook Marketing management (13th ed): Part 1
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