Ebook Marketing, planning and strategy (6th edition): Part 1
Số trang: 485
Loại file: pdf
Dung lượng: 6.33 MB
Lượt xem: 18
Lượt tải: 0
Xem trước 10 trang đầu tiên của tài liệu này:
Thông tin tài liệu:
Ebook Marketing, planning and strategy (6th edition): Part 1 presents the following content: Chapter 1 - marketing and the concept of planning and strategy, chapter 2 - strategic marketing, chapter 3 - corporate appraisal, chapter 4 - understanding competition, chapter 5 - focusing on the customer, chapter 6 - scanning the environment, chapter 7 - measuring strengths and weaknesses, chapter 8 - developing marketing objectives and goals, chapter 9 - strategy selection, chapter 10 - portfolio analysis, chapter 11 - organizational structure, chapter 12 - strategic tools, chapter 13 - market strategies, chapter 14 - product strategies, chapter 15 - pricing strategies, chapter 16 - distribution strategies.
Nội dung trích xuất từ tài liệu:
Ebook Marketing, planning and strategy (6th edition): Part 1
Nội dung trích xuất từ tài liệu:
Ebook Marketing, planning and strategy (6th edition): Part 1
Tìm kiếm theo từ khóa liên quan:
Ebook Marketing planning and strategy Marketing planning and strategy Strategic marketing Corporate appraisal Developing marketing objectives Portfolio analysisGợi ý tài liệu liên quan:
-
Ebook Strategic marketing management: Part 2
258 trang 222 0 0 -
Ebook Strategic marketing management: Part 1
242 trang 121 0 0 -
Ebook Strategic marketing management (8th edition) - Alexander Chernev
307 trang 64 1 0 -
Principles of marketing: Lecture 19
45 trang 29 0 0 -
Ebook Advanced diploma in business management: Strategic marketing management – Part 2
258 trang 29 0 0 -
Lecture Marketing (12/e): Chapter 20 – Kerin, Hartley, Rudelius
46 trang 23 0 0 -
the market planning guide (6th edition): part 2
161 trang 22 0 0 -
Lecture Marketing (12/e): Chapter 6 – Kerin, Hartley, Rudelius
28 trang 20 0 0 -
Lecture Sales and distribution management: Chapter 3 - Krishna K Havaldar, Vasant M Cavale
28 trang 19 0 0 -
Customer Relationship Management: The Winning Strategy in a Challenging Economy
14 trang 19 0 0