Danh mục

Ebook Standing room only: Marketing insights for engaging performing arts audiences (Second edition) - Part 2

Số trang: 216      Loại file: pdf      Dung lượng: 686.31 KB      Lượt xem: 14      Lượt tải: 0    
Xem trước 10 trang đầu tiên của tài liệu này:

Thông tin tài liệu:

Part 2 of ebook "Standing room only: Marketing insights for engaging performing arts audiences" provides readers with contents including: managing location, capacity, and ticketing systems; focusing on value and optimizing revenue through pricing strategies; identifying and capitalizing on brand identity; formulating communications strategies; delivering the message advertising, personal selling, sales promotion, public relations, and crisis management;...
Nội dung trích xuất từ tài liệu:
Ebook Standing room only: Marketing insights for engaging performing arts audiences (Second edition) - Part 2

Tài liệu được xem nhiều: