Ebook Value chain marketing: A marketing strategy to overcome immediate customer innovation resistance – Part 1

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• Lecture Principles of Marketing: Chapter 9

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• Lecture Principles of Marketing - Chapter 8: Product, services, and brands: Building customer value

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• What is Advertising

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• Lecture Principles of Marketing - Chapter 19: The global marketplace

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• Lecture Principles of Marketing - Chapter 2: Company and Marketing strategy

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• Lecture Principles of Marketing - Chapter 17: Direct and online marketing

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• Ebook The marketing book: Part 1

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• Lecture Principles of Marketing - Chapter 4: Managing Marketing information

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• Lecture Principles of Marketing - Chapter 10: Marketing channels and supply chain management

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