Ebook Why people (don't) buy: The go and stop signals – Part 1

Part 1 of ebook "Why people (don’t) buy: The go and stop signals" provides readers with contents including: Chapter 1 - Three causes, why successful consumer insights are still a hit-or-miss affair; Chapter 2 - The 100 calories paradox, an insightful packaging innovation; Chapter 3 - Pricing disaster at JC Penney, know how your price cues operate; Chapter 4 - Tata Nano, the worlds cheapest car, low price can backfire; Chapter 5 - When not to discount, inexpensive wines and employee discount for everyone; Chapter 6 - Avoid discordant pricing, do you know your consumers mindset;...
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Ebook Why people (don’t) buy: The go and stop signals – Part 1