Effect of online shopping in retail business of Kerala- influence of smart phones

The purpose of this study was to establish, by means of quantitative analysis, the demographic features of the online shopping consumers of Kerala and the influence of using smartphones in making online purchase.
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Effect of online shopping in retail business of Kerala- influence of smart phones International Journal of Management (IJM) Volume 9, Issue 3, May–June 2018, pp. 164–171, Article ID: IJM_09_03_016 Available online at http://www.iaeme.com/ijm/issues.asp?JType=IJM&VType=9&IType=3 Journal Impact Factor (2016): 8.1920 (Calculated by GISI) www.jifactor.com ISSN Print: 0976-6502 and ISSN Online: 0976-6510 © IAEME Publication EFFECT OF ONLINE SHOPPING IN RETAIL BUSINESS OF KERALA- INFLUENCE OF SMART PHONES Shabeer V P PSMO College, Tirurangadi, Kerala Dr. P V Basheer Ahammed PSMO College, Tirurangadi, Kerala ABSTRACT Online shopping habits among consumers in Kerala have increased in the recent days as retailers have taken full advantage of opportunities presented by the internet. More and more retailers are now coming front to set up web stores. Earlier there are only specialized online shopping sites are doing their business, but now more retailers are started to set up web stores to serve their customers well. The purpose of this study was to establish, by means of quantitative analysis, the demographic features of the online shopping consumers of Kerala and the influence of using smartphones in making online purchase. This will be helpful for the online companies to plan accordingly. The study was conducted during 2017-18 on a convenience sample of respondents from three regions of Kerala. Key words: E-Shopping; Online Consumers; Web store; Smartphones. Cite this Article: Arkadiusz Mironko, The Impact of Human Capital and Skill Availability On Attraction of Foreign Direct Investment (FDI) Into Regions within Developing Economies, International Journal of Management, 9 (3), 2018, pp. 164– 171. http://www.iaeme.com/ijm/issues.asp?JType=IJM&VType=9&IType=3 1. INTRODUCTION The consumers’ choice of retail purchase is usually governed by the variety of goods and services offered by the retailers. The consumers are influenced by the assortment of various products, price of the products, shopping experiences and the transactional convenience in making their retail purchase. It is seen that now a days the life style of people has changed a lot even in the rural areas. The meaning of shopping also has changed a lot for them. Now shopping is not just a necessity for the people, but it is a way of their life style. The history of retail business shows that the way of selling has been changing along with the changes in the life style of people and the changes in the technology. http://www.iaeme.com/IJM/index.asp 164 editor@iaeme.com Shabeer V P and Dr. P V Basheer Ahammed The fast growing technological developments gave a new face and pace to the modern world. The advent and popularity of internet, accompanied by the growth of related technologies, has created tremendous impact on the way of doing business and the lifestyle of people around the world. The ability of internet to connect people around the world without any boundaries, provided to the business a new scope and platform for doing their business. The setting of online stores provides the business and consumers, the facility of buying and selling goods and services virtually anywhere, 24 hour a day, 7 day a week without any political and geographical boundaries. Now it is seen that more and more retailers are setting online stores and consumers are making purchase through these virtual stores. 2. STATEMENT OF THE PROBLEM In response to the facility and opportunity offered by the internet, many retailers adopted web sites as part of their marketing activities. All the online shopping companies have their own mobile app also for promoting their web store. It is seen that, there is a huge trend shift in the traditional retail purchase among the consumers also. In Kerala, the consumers experience in online shopping has been made by the researcher for studying the perception towards online shopping in substitution of traditional brick and mortar retail shop purchase. 3. OBJECTIVE OF THE STUDY • To analyze the experience and intention of consumers towards online purchase. • To analyze the demographic differences among the online buyers in Kerala. • To identify the influence of various devices used in online purchase habits of consumers in Kerala. 3. METHODOLOGY OF THE STUDY Data are collected from both primary and secondary sources. Primary data are collected from the internet users in Kerala. The primary data was collected in three districts of Kerala which are divided in to three regions namely North, Middle and South as mentioned in the first chapter. The researcher selected the districts randomly by using lottery method. The selected districts are; Calicut district from the North region, Trissur from the Centre region and Thiruvananthapuram from the south region. Primary data’s are collected through questionnaire and interview methods. A structured online questionnaire was built by using Google form in correlation with objective of research and hypotheses. About the secondary data, the concepts regarding consumer behavior and other literature regarding online shopping were taken from the different reference books, article and journals. Under the circumstances of unsure total population, the researcher uses the following formula to calculate the sample size for this research study. The researcher wishes to have a 95% confidence level and 5% confidence interval of the right population of the online shoppers to calculate the sample size. http://www.iaeme.com/IJM/index.asp 165 editor@iaeme.com Effect of Online Shopping In R ...