fac for business

document "fac for business" give you the knowledge the current campaign structure has two levels, introducing the new campaign structure, key benefits of the new campaign structure, existing ads will not be affected, new campaigns will fully leverage the new structure,...
Nội dung trích xuất từ tài liệu:
fac for business New Campaign Structure Pre-rollout client training Global rollout begins: March 4th, 2014 On March 4th 2014, we will begin rolling out a new campaign structure across all client-facing ad interfaces including the Ads Create Tool, Ads Manager, Power Editor -- and third-party ad interfaces built by PMDs, FBX partners and mobile measurement partners. Current New Level 3 X Campaign Level 2 Campaign Ad Set Level 1 Ad Ad 2 The current campaign structure has two levels As a result, marketers create multiple campaigns to: - Reach multiple audience segments with different objectives - A/B test multiple creative - Run several schedules or flights • Contain one or more ads Level 2 Campaign • Control the budget and schedule for each campaign • Activate or pause campaigns and it will apply to all ads One campaign can have multiple ads • Define creative, audience, and bidding for each ad Level 1 Ad • Create multiple ads so our system can optimize creative • Activate or pause ads 3 Introducing the new campaign structure Campaigns will be more powerful consisting of one or more ad sets • Setup a campaign for each of your marketing objectives* Level 3 Campaign • Get reporting on aggregate stats for multiple ad sets and ads • Turn on or off campaigns and it will apply to all ad sets and ads One campaign can have multiple ad sets Ad sets will have the same features campaigns had previously Level 2 Ad Set • Contain one or more ads • Control the budget and schedule for each ad set One ad set can have multiple ads • Turn on or off ad sets and it will apply to all ads Ads will continue to define creative, audience, and bidding Level 1 Ad • Create multiple ads so our system can optimize creative • Turn on or off ads *Objective refers to objective-based ad buying (ex: Page post engagement, Page Likes, clicks to website, app installs, etc.). Third party API developers will have the 4 option of not implementing a single objective for every campaign. Key benefits of the new campaign structure Organize your campaigns into objectives You can now set an objective (ex: clicks to website) for a campaign and group the ads that target the same audience segment into ad sets. You can then use ad sets to schedule flights with specific budgets for each of your audience segments. Optimize audiences Easily compare the performance of audiences in the same campaign. Plus, compare the performance of your campaigns. You can now utilize schedule and budget at the ad set level, or utilize ON/OFF controls at any level to control delivery. Measure performance with aggregate stats Get reports of your ad performance, including total reach, for all levels: campaigns, ad sets, and ads. You can also use our ads reporting tool to breakdown ad performance by demographics, geography and placement so you can further optimize your audiences. 5 When the new structure is rolled out to your ad account all campaigns will be migrated to the new structure 6 Pre-m ...