Factors affecting the adoption of online marketing channels in SMEs: An empirical survey in the North of Vietnam
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Thông tin tài liệu:
This study attempts to investigate the awareness of SMEs in some northern provinces of Vietnam about online marketing, to determine the factors encouraging the SMEs to use online marketing channels, and to measure to what extent they influence the adoption.
Nội dung trích xuất từ tài liệu:
Factors affecting the adoption of online marketing channels in SMEs: An empirical survey in the North of Vietnam
Nội dung trích xuất từ tài liệu:
Factors affecting the adoption of online marketing channels in SMEs: An empirical survey in the North of Vietnam
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