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Factors affecting the decision to purchase life insurance products in Vietnam

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In the current momentum of economic development, insurance increasingly demonstrates its essential role in socio-economic life. The critical part of insurance is financial service and social security mechanisms in the national economy. The life insurance product is a necessary product with both mental and physical value. Therefore, understanding life insurance’s meaning and benefits help customers have a positive outlook on life. Thus, the paper objective determines the factors affecting the decision to purchase life insurance products in Vietnam.
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Factors affecting the decision to purchase life insurance products in Vietnam

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