Factors affecting the purchase intention on E-marketplace of generation Z in Vietnam
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Thông tin tài liệu:
This research aims to assess the impact of factors on the intention to purchase in the e-marketplace of generation Z in Vietnam. The data is collected from 600 people who have not purchased on the e-marketplace and are in the age group of gen Z in Vietnam.
Nội dung trích xuất từ tài liệu:
Factors affecting the purchase intention on E-marketplace of generation Z in Vietnam
Nội dung trích xuất từ tài liệu:
Factors affecting the purchase intention on E-marketplace of generation Z in Vietnam
Tìm kiếm theo từ khóa liên quan:
Generation Z E-marketplace Purchase intention Subjective standards Perceived usefulness Perceived ease of useGợi ý tài liệu liên quan:
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