Factors influencing Vietnamese tourists' intention to participate in ecotourism
Số trang: 13
Loại file: pdf
Dung lượng: 442.63 KB
Lượt xem: 26
Lượt tải: 0
Xem trước 2 trang đầu tiên của tài liệu này:
Thông tin tài liệu:
This study was conducted to identify and evaluate the factors affecting the intention to participate in ecotourism of tourists in Vietnam by integrating Theory of Reasoned Behavior (TRB), Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM) and Social Identity Theory (SIT) with an addition of four factors including ‘environmental concern’, ‘advertising’, ‘past experience’ and ‘eWOM’. By applying Partial Least Square – Structural Equation Modeling (SEM), the proposed model was verified with a sample of 221 tourists in Vietnam.
Tìm kiếm theo từ khóa liên quan:
Vietnamese tourists’ intention Participate in ecotourism Theory of planned behavior Environmental concern Theory of reasoned behavior Technology acceptance modelGợi ý tài liệu liên quan:
-
Determinants of students' intention to use E-Wallet in Hanoi – a PLS-SEM analysis
11 trang 91 0 0 -
Application of the tra model assessment of the intention to buy E5 biofuel of Vietnam consumers
11 trang 35 0 0 -
13 trang 34 0 0
-
Lecture Social Psychology - Chapter 4: Behavior and Attitudes
16 trang 33 0 0 -
Technology acceptance model and the paths to online customer loyalty in an emerging market
18 trang 27 0 0 -
Hành vi sử dụng phương tiện di chuyển xanh: Tiếp cận từ lý thuyết tam và ảnh hưởng của môi trường
18 trang 27 0 0 -
Các yếu tố ảnh hưởng đến hành vi cá nhân vi phạm bản quyền số ở Việt Nam
10 trang 25 0 0 -
Environmental factors of acceptance organization affecting intention to accept BIM
13 trang 25 0 0 -
Who cares more about the environment?: An empirical study in Vietnam
16 trang 22 0 0 -
A study on behaviors of purchasing life insurance in Vietnam
8 trang 21 0 0