Phân tích tư tưởng của nhân dân qua đoạn thơ: Những người vợ nhớ chồng… Những cuộc đời đã hóa sông núi ta trong Đất nước của Nguyễn Khoa Điềm
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In comparison with quantitative testing, qualitative testing enables us to gain more insight
into “why” participants are feeling a certain way or saying certain things. In qualitative testing,
the facilitator is an active participant and is immersed in the subject matter during the testing
sessions, so further exploring of ambiguous responses can occur in order to have a clear sense
of what the consumer says and means. A primary purpose of qualitative research is to
generate suggestions and recommendations. The reactions we don’t anticipate from
consumers are often as important as—or more important than—the ones we do.
Qualitative research yields...
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