Generation Z willingness to pay for sustainable apparel: The influence of labelling for origin and eco-friendly material
Số trang: 18
Loại file: pdf
Dung lượng: 921.22 KB
Lượt xem: 35
Lượt tải: 0
Xem trước 2 trang đầu tiên của tài liệu này:
Thông tin tài liệu:
The purpose of this study is to identify the willingness to pay (WTP) and trade-offthat Vietnamese generation Z consumers could make when purchasing eco-friendly apparel. This research uses the Discrete Choice Experiment methodology to measure consumers' WTP and how consumers trade off among different attributes, including eco-friendly, origin, manufacturing technology, and materials.
Nội dung trích xuất từ tài liệu:
Generation Z willingness to pay for sustainable apparel: The influence of labelling for origin and eco-friendly material
Nội dung trích xuất từ tài liệu:
Generation Z willingness to pay for sustainable apparel: The influence of labelling for origin and eco-friendly material
Tìm kiếm theo từ khóa liên quan:
International economics and management Eco-friendly apparel Discrete choice experiment Customer behavior Manufacturing technologyTài liệu liên quan:
-
16 trang 214 0 0
-
Young consumers and the willingness to pay for eco-friendly apparel
13 trang 66 0 0 -
Principles of marketing: Lecture 13
39 trang 36 0 0 -
Ebook Handbook of industrial and systems engineering: Part 2
397 trang 28 0 0 -
Economic growth and electricity consumption
23 trang 28 0 0 -
Wine and music: Diversification with investments of passion
16 trang 25 0 0 -
Performance of domestic investment in Tanzania: An empirical analysis over the 1980 – 2020 period
17 trang 25 0 0 -
22 trang 23 0 0
-
18 trang 20 0 0
-
The factors impacting resilience capacity after natural disasters of rural households in Vietnam
19 trang 19 0 0