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Green Power Marketing Abroad: Recent Experience and Trends
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Since the goal of the traditional direct marketing model is to identify customers who are
most likely to respond to the promotion, it follows that the effectiveness of such a model,
or campaign, is determined by the response rate of contacted customers. This evaluation
criterion has long been adopted by numerous works in both academic and commercial
settings [LL98, KDD98, Bha00, PKP02, DR94]. Intuitively, it seems that the more
responders that exist among those contacted customers, the better — in other words, as
long as a contacted customer responds, it is considered to be a positive result. However,...
Nội dung trích xuất từ tài liệu:
Green Power Marketing Abroad: Recent Experience and Trends
Nội dung trích xuất từ tài liệu:
Green Power Marketing Abroad: Recent Experience and Trends
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