Green supply chain management as antecedent of green satisfaction: Examining sequential mediation of green marketing and green corporate image
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Thông tin tài liệu:
The main objective of this study is to examine the impact of green supply chain management, green marketing, and image on the Green satisfaction of dairy industry of Indonesia. Furthermore, the sequential mediation of green marketing and image is examined in the present study as well. Data is collected from 550 the customers of dairy products through surveys. The response rate of data collection was 57%.
Nội dung trích xuất từ tài liệu:
Green supply chain management as antecedent of green satisfaction: Examining sequential mediation of green marketing and green corporate image
Nội dung trích xuất từ tài liệu:
Green supply chain management as antecedent of green satisfaction: Examining sequential mediation of green marketing and green corporate image
Tìm kiếm theo từ khóa liên quan:
Tạp chí Quản lý chuỗi cung ứng Supply chain management Supply chain Green Supply chain Green Marketing Customer SatisfactionGợi ý tài liệu liên quan:
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