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HANDBOOK OF CRM: Achieving Excellence in Customer Management
Mô tả cơ bản về tài liệu:
Like the dotcom organizations that went bust at the end of the last century, CRM (Customer Relationship Management) is making a powerful and dramatic comeback. Today, the most exciting growth areas of the commerce are being found in the electronic arena. The same is true of CRM. In the late 1990s and early years of the 21st century, CRM was offered up as the next wave of marketing. The tools and techniques that would make traditional marketing obsolete
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HANDBOOK OF CRM: Achieving Excellence in Customer Management
