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Health Promotion Evidence and Experience

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In this opening chapter, we outline some of the most influential (andmost contested) definitions of health, and approaches to health promotion.Although some success has been claimed for health promotion interventions,in general the results to date have been modest: for example, safersex campaigns in preventing HIV infection among gay men. In other areasefforts have been remarkably disappointing, notably in preventing smokinguptake among adolescents. ‘Health promotion’ is a term which hasbeen applied to a very wide range of activities performed in many anddiverse contexts....
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Health Promotion Evidence and Experience

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