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How Marketing & PR at Speed Drives Measurable Success

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There is no set formula to ensuring press coverage. Do not be discouraged if the press does not cover your event. Current events and other competing interests affect media availability on any given day. If you do not get covered in one event, try, try again. The more times a press release with your organization’s name on it comes across an editor’s desk, the more they will learn about you and possibly cover you in the future. Focus on the smaller, community newspapers, rather than jumping straight to The New York Times. Coverage in these smaller papers can be just as effective in your marketing...
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How Marketing & PR at Speed Drives Measurable Success

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