How trading the S&P 500 ETFs 'beats' the market by an average of 30% in annual returns

The market refers to the S&P 500 index, which is an important benchmark of U.S. stock performances, and “beating” the market means earning a return greater than the market. The historical average annual market return is approximately 10% since its inception in 1928.
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How trading the S&P 500 ETFs “beats” the market by an average of 30% in annual returns