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Interactive Media— What's that? Who's involved?

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Another trend supporting the use of social media for knowledge exchange, information and learning purposes, is reflected in the high usage of Internet sites and services to exchange audiovisual content. In 2008, as Figure 4 illustrates, 61% of European Internet users and 81% of those aged 16 to 24 used the Internet for leisure activities related to obtaining and sharing audiovisual content, ranging from 43% (aged 16 to 24: 65%) in Ireland to 43% in Luxembourg (95% in the Netherlands for 16 to 24 year olds). 33% (aged 16 to 24: 46%) used it for listening to Web...
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Interactive Media— What’s that? Who’s involved?

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