International Business - Chapter 4: The Role of Culture

"International Business - Chapter 4: The Role of Culture" discuss the primary characteristics of culture, describe the various elements of culture and provide examples of how they influence international business, identify the means by which members of a culture communicate with each other.
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International Business - Chapter 4: The Role of Culture Chapter 4: The Role of Culture International Business, 4th Edition Griffin & Pustay4-1 ©2004 Prentice Hall Chapter Objectives_1 Discuss the primary characteristics of culture Describe the various elements of culture and provide examples of how they influence international business Identify the means by which members of a culture communicate with each other4-2 ©2004 Prentice Hall Chapter Objectives_2 Discuss how religious and other values affect the domestic environments in which international businesses operate Describe the major cultural clusters and their usefulness for international managers Explain Hofstede’s primary findings about differences in cultural values Explain how ethical conflicts may arise4-3 ©2004 Prentice Hall Culture Values Behaviors Beliefs Culture Attitudes Customs4-4 ©2004 Prentice Hall Characteristics of Culture Learned behavior Interrelated elements Adaptive Shared4-5 ©2004 Prentice Hall Figure 4.1 Elements of Culture Language Social Structure Communication Culture Values/ Attitudes Religion4-6 ©2004 Prentice Hall Social Structure Individuals, families, and groups – Importance of family – Definition of family – Importance of individual relative to the group Social stratification – categorization based on birth, occupation, educational achievements Social mobility – ability to move from one stratum of society to another4-7 ©2004 Prentice Hall Language 3000+ different languages worldwide 10,000+ different dialects Primary delineator of cultural groups Lingua Franca – English is the common language of international business4-8 ©2004 Prentice Hall Map 4.1 World Languages4-9 ©2004 Prentice Hall Map 4.2 Africa’s Colonial Heritage4-10 ©2004 Prentice Hall Translation Disasters KFC’s Finger Lickin’ Good – Eat your fingers off (China) Pillsbury’s Jolly Green Giant – Intimidating green ogre (Saudia Arabia)4-11 ©2004 Prentice Hall Yes and No Across Cultures Latin America – meaning of “manana” Japan – meaning of “yes” versus “yes, I understand”4-12 ©2004 Prentice Hall Caterpillar has developed its ownsimplified languageinstruction program –Caterpillar Fundamental English4-13 ©2004 Prentice Hall Table 4.1 Forms of Nonverbal Communication_1 Hand gestures  Touching Facial expression  Eye contact Posture and stance  Architecture/ Clothing/ hair style Interior design Walking behavior  Artifacts and non- verbal symbols Interpersonal distance  Graphic symbols4-14 ©2004 Prentice Hall Table 4.1 Forms of Nonverbal Communication_2 Art and rhetorical  Taste, symbolism of forms food, oral gratification Smell  Cosmetics Speech rate, pitch,  Sound signals inflection, volume  Time symbolism Color symbolism  Timing and pauses Synchronization of  Silence speech and movement4-15 ©2004 Prentice Hall Religion Christianity – Catholicism 72% of the – Protestant world adheres to one of – Eastern Orthodox these four Islam religions! Hinduism Buddhism4-16 ©2004 Prentice Hall Map 4.3 Major World Religions4-17 ©2004 Prentice Hall Two millionMuslims annually descend on theGrand Mosque in Mecca, SaudiaArabia as part of the Haij4-18 ©2004 Prentice Hall Values and Attitudes Values: accepted principles and standards Attitudes: actions, feelings, and thoughts that result from values – Time – Age – Education – Status4-19 ©2004 Prentice Hall Theories of Culture Hall’s Low-Context, High-Context Approach Cultural Cluster Approach Hofstede’s Five Dimensions4-20 ©2004 Prentice Hall ...