Investigating the cost of losing customers and the credibility of the organization in the market with the approach to supply chain of mobile companies

This article seeks to assess the cost of losing customers and, consequently, the credibility of the organization in the target market. For the wider scope of content, supply chain of mobile phone companies are targeted as a community has been evaluated. The results of the survey showed that todays companies should pay more attention to lost customers, and take measures to reduce them.
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Investigating the cost of losing customers and the credibility of the organization in the market with the approach to supply chain of mobile companies 413Int. J Sup. Chain. Mgt Vol. 8, No. 1, February 2019 Investigating the Cost of Losing Customers and the Credibility of the Organization in the Market with the Approach to Supply Chain of Mobile Companies Donya Jasim Sahib1, Nuha Aadl Abdali Al-Tameemi2, Naser Mohsin Jebur3 1 college of science, university of AL-Qadisiyah, Iraq 1Donyajasim26@gmail.com 2 college of medicine, university of AL-Qadisiyah, Iraq 2Noha.adi@qu.edu.iq 3 college of pharmacy, university of AL-Qadisiyah, Iraq 3Noha.adi@qu.edu.iq Abstract- This article seeks to assess the cost of losing satisfied and keep them. Attention to customercustomers and, consequently, the credibility of the preservation is the basis for the growth and survival oforganization in the target market. For the wider scope of the organization, while the loss of a clients loss will becontent, supply chain of mobile phone companies are rival to the companys profits. [1]. Todays companiestargeted as a community has been evaluated. The results must pay more attention to lost customers, and takeof the survey showed that todays companies should paymore attention to lost customers, and take measures to measures to reduce them. Reducing the proportion ofreduce them. The loss of the customer for any reason lost customers involves a four-step process. The firstimposes an irreparable cost on the company. In the step is to measure the extent of customer retention. Formeantime, telecom operators, as an example of the example, for a magazine, the number of customers whopurpose of this study, in terms of having more are about to renew their subscription is a good measurecompetition with competitors, will cause the loss of to measure the ratio of customer retention. But for acustomer to each one to attract the competitor. higher education institution, the best ratio is to keepUnfortunately, you cannot do anything about those students from the first year to the second year or thecustomers who leave the field of practice or leave a graduation rate of a class. In the second step, theparticular profession. But many things can be done aboutcustomers who are missing out for reasons such as company must determine the reasons for the loss of itsinadequate customer service, poor goods, high sales customers and, if possible, consider the reasons for itprices, and so on. The company must investigate (refer to marketing notes and ask questions aboutcustomers who are missing out for various reasons and missing customers). Unfortunately, its not going to beprovide each one with a solution. possible for those customers who leave the field of practice or leave a particular profession. But there areKeywords: Loss of customer, organization credit, lost client many things that can be done for customers who arecost, Supply chain of mobile company. missing out for reasons such as inadequate customer service, poor goods, high sales prices, and so on. The company must investigate customers who are missing out for various reasons. Step 3, the company should 1. Introduction also estimate the loss of customers, in the case of a customer, the loss of profit is equal to the value of the In the new era of marketing, the goal of establishing customers lifetime, which, if left untreated, thelong-term and reciprocal relationships with interest company acquired, in the fourth step, the companygroups and, most importantly, the customer is drawn in should Calculate the cost of avoiding an increase in thesuch a way that more customers are retained and less proportion of lost customers. As long as this cost is lesscustomers lost and thus, in the long run, the market than the profit, the company must pay the cost toshare and profitability of companies will increase. reduce the amount of lost customers [2]. This articleSome companies may be able to handle a number of seeks to assess the cost of losing customers and,customers in a variety of ways, but keeping them will consequently, the credibility of th ...