Lecture Advertisingandpromotion (2/e) – Chapter 3: Social, ethical and regulatory aspects
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The goals of this chapter are: To consider various perspectives concerning the social and ethical aspects of marketing communication, to evaluate the social criticisms of advertising, to examine how advertising is regulated, including the role and function of various regulatory agencies,...
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Lecture Advertising and promotion (2/e) – Chapter 3: Social, ethical and regulatory aspects
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Lecture Advertising and promotion (2/e) – Chapter 3: Social, ethical and regulatory aspects
Tìm kiếm theo từ khóa liên quan:
Marketing communications Integrated marketing communications Lecture Advertising and promotion Regulatory aspects Regulatory aspects Ethical criticismsGợi ý tài liệu liên quan:
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