Lecture Advertisingandpromotion (2/e) – Chapter 9: Message strategy and execution
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The goals of this chapter are: To examine messages their types, structure and consistency, to discuss what is meant by creativity and creative thinking in IMC, to examine the creative process looking at message strategy and execution,...
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Lecture Advertising and promotion (2/e) – Chapter 9: Message strategy and execution
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Lecture Advertising and promotion (2/e) – Chapter 9: Message strategy and execution
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